Monthly Archives: September 2012

49ers Doin’ it Right

Like many 49er fans, I met the news of the Santa Clara stadium with a certain degree of shock: would our beloved niners really have to play outside their home city? While I personally would have much preferred the 49ers and the city of San Francisco work out the difficulties of
building a new stadium in Candlestick Point, I am still pleased with outcome of the plans for the new Santa Clara facility, set to be completed in time for the 2014 season.

Upon completion, the Santa Clara stadium is set to become the NFL’s first LEED certified stadium and the largest LEED certified structure on record furnished with a huge green roof and about 20,000 sq. ft. of photovoltaic panels (solar power). The facility will utilize recycled water for landscaping irrigation and toilets and the developers have even set a goal for diverting 75% of the non-hazardous construction waste from landfills. The 49er’s CEO, Jed York, has even expressed interest in showcasing local foods at stadium vendors.

There is a lot to be excited about for the future of the Niners: The Harbaugh era has commenced and the team is getting a well-deserve new stadium in the heart of Silicon Valley. Let’s just hope the 49ers don’t fumble their focus of environmental sustainability as they march on to their next super bowl victory.

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Filed under American Football, Major League Sports

Nike Better World

What are you supposed to do with all your old shoes that are too small or too worn out to even donate? Nike’s reuse a shoe program will take them off your feet for you and turn them into new sport surfaces for other athletes to tread on, closing the product’s life cycle. What is really great about this program is that the recycling process utilizes all portions of acceptable shoes (and Livestrong bracelets) for different purposes: rubber for new track surfaces, fabric for padding underneath basketball courts, and foam for tennis court underlayment (and a host of other uses as well). It’s all part of Nike’s Better World campaign which spotlights Nike’s robust list of low impact products (and cheeky eco-friendly slogans) for athletes worldwide. In fact, Nike scored number 3 of all companies surveyed in the Climate Counts corporate environmental responsibility rank organized by Clean Air-Cool Planet.

As a global leader in sports equipment manufacturing, I applaud Nike’s efforts in recycling, responsible manufacturing and promoting environmental awareness. I hope that this kind of stewardship spreads throughout all sports businesses and organizations in order to keep this planet prime for all future athletes, or as Nike puts it, kick ass without kicking the planet’s ass.

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